Jay Bramble Portfolio

About

I build content organizations that help companies tell their story, communicate strategy and compete for clients and talent. I start with the audience: who they are, what they need to hear, and how to reach them.

My work shapes how an organization shows up in its key markets, how leadership explains strategy to its people, and how it wins work across industries, including technology, life sciences, real estate and healthcare. I work closely with senior leadership, including the CMO, COO, Chair and Managing Partner.

I’ve built and led teams for more than two decades, from live production and original creative content teams in network television to the content organization I built at Goodwin. Today I lead the firm’s creative and content function, its studios and its video platforms, and I’m leading how we put AI to work in production. Along the way, I turned a production support team into a strategic creative and content function.

Before that, I spent twenty years in national and local broadcast television and radio, in every kind of role from hands on work to leading teams. I also serve as an on camera host, moderator and narrator for leadership initiatives.

Every role I've taken on has ended with something built that didn't exist before I arrived.

Leadership Areas

Brand Storytelling

Bringing a brand to life through video, leadership messaging, employer brand and client content that reaches the audiences that matter.

Executive Communications

Helping senior leaders land what they need to say, so strategy is understood inside and outside the organization.

Creative & Production Leadership

Building and leading creative and production operations, from studios to live events, that deliver broadcast quality work at enterprise scale.

AI & Content Innovation

Leading AI adoption across creative workflows, from team training to new production models and asset infrastructure.

Case Studies

Building a global content operation from scratch

The challenge

A global firm needed video to do three jobs: market the firm and tell its brand story, carry leadership messages to its own people, and deliver broadcast quality work on demand in every major office. It had no dedicated team, studio network or video platform to do any of it.

The approach

Build it in house: a creative and content organization, a studio network in the US and UK, and the platforms the whole firm uses to watch, share and search its video.

My leadership

Built the team from the ground up, along with the production standards, intake process and workflows it runs on. Led studio design and technology across the US and UK, and launched the firm’s internal video on demand platform. I select and manage the firm’s enterprise video platforms, lead AV partners on studio builds and major live events, and am leading the move to cloud asset management with AI search, along with generative AI training and adoption across the team.

The result

More than 330 projects a year, with output up nearly 50% as the function scaled, spanning brand and marketing films, internal communications and client work across 16+ offices, with more than 95% of it produced in house. Since launching in 2023, the firm’s video platform has logged more than 85,000 views and 7,100 hours of viewing across 649 videos.

What I built

TeamA creative and content organization, built from zero
StudiosA studio network across the US and UK
PlatformThe firm’s internal video on demand platform
ArchiveA cloud asset system with AI search, now rolling out
StandardsThe creative and quality standards every multimedia production at the firm is held to, and the policy for how that work is requested and shared

Introducing a brand to a new market: Goodwin UK

The challenge

Goodwin was building its presence in the UK and needed to earn recognition with clients and talent in a crowded London legal market.

The approach

Tell the story through the firm’s UK people and its global reach, in a film built to speak to clients and recruits alike.

My leadership

Led the team that created the film, working with marketing and firm leadership. Alongside it, I led the design and technology for the firm’s London studio, giving the UK team broadcast quality production on site.

Introducing Goodwin UK

Brand film introducing Goodwin to the UK market.

Creative that supports new business: Life Sciences

The challenge

Stand out in a competitive pitch where every firm claims the same expertise.

The approach

Put the people behind the practice at the center of the RFP.

My leadership

Set the creative direction and led the team that produced the pitch film, from shaping the story to delivering it on the pitch deadline.

The result

The client, a global pharmaceutical company, cited the film as a key reason it chose Goodwin.

Inside the LLP: Life Science All-Star Team

RFP pitch film for Goodwin’s Life Sciences practice.

Selected Work

Brand & Client Storytelling

Films that position the firm in its markets, with its clients and with the people it wants to hire.

The Business of Law

Positions Goodwin as a business partner to its clients.

Interviewing at Goodwin

What interviewing at Goodwin is actually like, from the people who hire.

Practice Makes Perfect: Antitrust & Competition

Ongoing series that makes complex legal and business topics approachable.

Goodwin x Nasdaq: How Relationships Move Markets

Partnership film with Nasdaq Private Market on how relationships move private markets.

Thought Leadership

Executive conversations, podcasts and series that make complex topics clear for business audiences.

Goodwin Conversations with Manny Maceda

From Goodwin Conversations, the executive interview series I created: Bain & Company Chairman Manny Maceda on leadership and the global business landscape.

G33 Explained: Where We Stand Today

A video podcast I designed so everyone at the firm understands its growth strategy, explained by the leaders driving it.

Sound Bar: BALCO, Bonds and Perjury Traps

Mark Pearlstein on the BALCO investigation, federal prosecution, and the eventual vindication of Barry Bonds.

FOL: AI Drug Discovery & Patent Law

How AI drug discovery is testing the limits of patent law.

Executive Presence

I’m often on camera myself, moderating leadership conversations, hosting and narrating the firm’s brand films.

BOLD at Goodwin: An Overview

I founded BOLD, the firm’s first firmwide initiative focused on the advancement of Black professionals, and share the vision behind it.

BOLD Learning Series: Effective Communication

Seminar I hosted on effective communication at work.

Marketing Leaders Retreat: Ownership Mindset

Panel I moderated with senior marketing leaders on ownership and accountability.

Goodwin Is

The firm’s brand anthem. Narrated by me.

Career

Oct 2024 – Present

Managing Director, Multimedia Marketing

Goodwin Procter · Am Law 100 · Boston, MA

Lead Goodwin’s global multimedia and content studio function, reporting to the CMO and working closely with firm leadership on executive communications, brand storytelling, client engagement and enterprise initiatives. Own creative direction, formats, platform selection, hiring and vendors for the function. Set the creative and quality standards for all multimedia production at the firm, and the policy for how that work is requested and shared. Transformed multimedia from a production support team into a strategic content operation serving brand, client engagement and enterprise initiatives.

Oct 2022 – Oct 2024

Director, Multimedia Marketing

Goodwin Procter · Boston, MA

Shifted the function from execution to advisory, launched the firm’s internal video on demand and live streaming platform, and led the enterprise evaluation of AI content platforms.

Jul 2019 – Oct 2022

Senior Manager / Manager, Multimedia

Goodwin Procter · Boston, MA

Built the firm’s multimedia marketing capability from the ground up, including the infrastructure, vendor partnerships and creative standards behind it.

Oct 2017 – Jul 2019

Director of Operations

NBC Sports Boston · NBC Sports Network

Strategic partner to NBC Sports Network corporate, overseeing multiple production teams delivering 8+ hours of daily live programming.

2011 – 2017

Director of Multimedia · Supervising Producer

NBC Sports Boston · Burlington, MA

Led original content development across broadcast, digital, and emerging media platforms.

1999 – 2011

Executive Sports Producer · Video Editor

FOX 25 Boston · WFXT

Rose from video editor to executive producer in a fast paced live newsroom, leading storytelling, production operations and editorial execution.

Areas of Expertise

Content Operations

The intake, standards and workflows that let one in house team deliver 330+ projects a year across 16+ offices.

Studio & Platform Strategy

Studio design and technology across the US and UK, and the platforms a firm uses to host, stream and search its video.

Team & Function Building

Built creative and multimedia functions from scratch at NBC Sports Boston and Goodwin Procter.

Executive Communications

Formats that carry leadership’s messages to the whole firm, from strategy series and town halls to introducing a new Chair.

AI & Creative Transformation

Bringing AI into production, from AI asset search to generative AI training and new AI assisted production workflows.

Live & Hybrid Events

Firmwide town halls, partner retreats and live streams produced to broadcast standards.

JayBramble

Building a global content operation from scratch

Introducing a brand to a new market: Goodwin UK

Creative that supports new business: Life Sciences

Brand & Client Storytelling

Thought Leadership

Executive Presence

Let’s Connect

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